Everybody who had opened a shop, dreams to make it big ,
wants to acquire new customer , retain them to have repetitive sale and
consequently build brand and drive value ……………….
But knowing the market dynamics & customer is not easy …….. so
unpredictable ………but we hope to cope up with changes …………..some companies only
hope and some companies act too…………….
Now the big challenge here is acquiring new customer ?
So many gr8 theory , ideas are been applied in the form of
strategy and tactics considering the nature of domain-vertical-product-consumer
–culture etc etc but my question is how a growing company with limited resource(man/material/money/machine
etc) can optimize their utilization to bring more sales …………
In today’s world the old concept of sales process is almost
diminishing as customers have access to more information ………… So many marketing ( digital / traditional)
& sales techniques are applied still either due to competition or lack of
product viability or may be for some other mistakes different companies didn’t
sustain in last economic turmoil…………
Every action has its some pros & cons ….social media
could make or break a brand reputation as well……..
We all know to accelerate sales we need to invest more money
if we go for direct sales ……..but if we don’t have that money then ? What if company
decides not to market the product through channel partner as it may be bane in turn……..What if your
most of the customer don’t talk about your solution …………what if the product
/service you deliver is niche but has long sales cycle ……
Let me know the methodologies or strategy that can be resorted to bring more
sales without investing /spending money for promotional activities or using any
paid media …………..
I’m throwing this question openly to you………
Regards
Sajal
7411356308--bangalore
8798129721--kolkata
www.youtube.com/watch?v=7mAZYVaKWGI
www.lifelinepm.blogspot.in
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